Social Media - Commerce | Founded: 2021 | Burlington, Vermont
Connect with Friends and Discover the Best
HandsDown is a standalone and shoppable platform where social is at the core of commerce. HandsDown lets you explore ‘Best Of’ recommendations from the people in your life that you trust the most. Lists can include products but they can also include users’ favorite hikes, musicians, pieces of art, or places to take their kids. View what they are loving right now, keep track of the things you want to try, and curate your own “Faves” to share with your people.
Meet the Co-Founders
Jenna Sereni
Founder & CEO
Jenna Sereni is a highly accomplished and experienced media executive who has led product and marketing at Teen Vogue, WHOSAY, and Viacom. During her 7 years growing WHOSAY into a 100-person company she helped invent and perfect the influencer marketing category. When WHOSAY was acquired by Viacom she was asked to serve as VP of marketing and creative solutions at Viacom to help integrate newly acquired businesses and help productize brand partnerships. She is a social and consumer “Trust” expert with deep experience in performance marketing. HandsDown started with a personal story about discovering the power of trusted recommendations and has grown into a commerce-changing platform concept thanks to her unique combination of professional experiences.
Sonia Biddle
Co-founder & Product Lead
Sonia Biddle joined Etsy over 10 years ago, and has since established herself both within the organization, and throughout the industry as a product visionary. A strategic technical leader, Sonia has built a proven track record of building impactful, growth-driven products that deliver value to both a consumer and business. A trailblazer and advocate behind Etsy Wholesale and Etsy Studio, Sonia prides herself on being a champion of human-driven commerce, connecting people and enhancing the commerce space for the people.
Democratizing Influence
